The Great Content Revolution at BVE 2018 is a paid for, CPD accredited, C-Level seminar programme featuring leading industry figures from Channel 4, Unruly, Cannes Lions, Mediacom, The Drum, Ipsos Connect, and many more.
Join the Revolution to hear at first hand the most effective branded content and find out where it is heading, how do you do it best and what it is worth.
This is the golden age of video content, but with our attention spans diminishing - it’s now an average of 8 seconds - and 12 billion pieces of content generated every hour, how do you maximise the ‘bang for your buck’? Well the answer is that we need to get emotional when thinking about creating engaging branded video content. We hear from the leading Video Ad Tech company that are bringing emotional intelligence to digital advertising and ground breaking research to help brands become more effective with their video strategies.
How should brands be approaching this in terms of content?
Branded content is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. We know that across the academic world there are a vast array of degree and post-graduate courses that cover marketing and communications. The Branded Content Research Network was established to investigate this rapidly expanding area of the industry, but how can this help build a meaningful bridge between Academia and Industry’.
Great content is everywhere, but who is doing it brilliantly?
We gather together the leaders in the production industry to understand what audiences are seeking from them and how brands should be approaching the production of branded entertainment..
Culture of Proximity - The dynamics of pop culture.
Today͛s media landscape has fundamentally shifted the dynamics of pop culture, creating a new culture of proximity͛ between audience, publisher and brand. Hear how Viacom, home of iconic pop culture media brand MTV, are navigating this new landscape and the implications it has for brands wanting to harness the power of entertainment.
With the inexorable advance of technology, how should brands be maximising the opportunities that digital branded content can achieve? Our experts share their thoughts on all things digital and where this is leading.
This is just the beginning of the great content revolution.
Join industry figures from Channel 4, Unruly, Cannes Lions, Mediacom, The Drum, Ipsos Connect, in the Great Content Revolution.
Buy your delegate pass through Eventbrite.