Your online profile acts as a virtual stand that will engage, influence and motivate buyers before, during and after your appearance at the live event.
Here you will find information, advice and guidance on how to get noticed, get known, get found and get networked with the people that matter most – buyers.
Q: What is the Standard Exhibitor Marketing Package?
A: The Standard Exhibitor Marketing package is included as part of your exhibiting contract. It provides you with a web profile page that you can enhance with additional content such as logo; company description; product categories; keyword tags; product images; social media links; trade association memberships etc. Enhanced profiles are proven to increase buyer engagement, influence and motivation before, during and after the show.
Try to treat your online profile as you would your stand; dress it with high quality content, include different channels for buyers to engage with you, and promote your brand identity to make a positive first impression on buyers when they are planning their visit. Your online profile is likely to be the first point of contact with buyers and remains on the website for the full show cycle, so it’s important to add your content as soon you can.
You can update your content at any time during the show cycle by logging in to the Exhibitor Zone with the username and password that we will have sent to you.
Q: What benefits do I get from the Standard package?
A: More buyers are now using our websites and apps to preview products and source potential suppliers to help plan their visit. Therefore, your online profile is increasingly important to help you get noticed, get known, get found and get networked. People remember 20% of what they see, 30% of that they hear and 70% of what they see and hear. So adding high quality visual content to your online profile translates into more interest and enquiries from buyers. In fact, our analysis of over 2,000 profiles shows that enhanced profiles receive up top ten times more views than un-enhanced profiles.
Your online profile has been designed to encourage buyers to engage with you by traditional means, via your social networks or by using our email enquiry service. More channels to engage with you means more opportunities for you to generate valuable sales leads and sales prospects before and after the show.
Q: What if I don’t want to upload content onto my online profile?
A: You don’t have to enhance your online profile, but that’s a bit like not dressing your stand at the show. With so many products and suppliers on display, buyers expect and want to preview as much as they can to help them decide which products to buy and which exhibitors to visit at the show. Buyers also use the website as a reference tool after the show.
Q: What do I do if the details on my profile are incorrect?
A: You can amend any content that you have uploaded on your web profile at any time. If other information such as your company name, address, telephone, fax, stand number, web URL is incorrect, please fill out the 'Change of Contac Details' form found within the exhibitor zone.
Q: What should I do if I’ve lost or misplaced my login details to the Exhibitor Zone?
A: Click on the Exhibitor Zone login link situated at the top left of the website, then use the ‘Forgotten your password’ link. If your email address is recognised as the registered user, you will be sent your login password. If you need them sent to a different email address, please get in touch with Ascential Assist who will be able to action this insert exhibitor contact form here
Q: Can people email me from my web profile page and can people see my email address?
A: Yes, there is a CONTACT THIS EXHIBITOR button on your web profile page that launches an email enquiry form. The enquirer is asked to complete the form including; their name, email, job title, company name, telephone number and message. Your email address is hidden to avoid you receiving spam messages.
Please note: Email enquiries made via your Online profile are sent to the email address that we hold for the marketing contact that you have provided us on your exhibiting contract. If this has changed, please contact your sales representative or Ascential Assist insert exhibitor contact form here
Q: What if the list of product categories don’t accurately describe my product?
A: If you can’t find a product category that closely matches your product, we recommend you go to Keyword Tags and use the free text field.
Q: What should I include in my Company Description?
A: Your company description should inform customers what you do and how you do it. Describe your company and products clearly and concisely, using short descriptive sentences. Mention any awards that you have won and how you will help your customers. Avoid writing your stand number, telephone number or web address as these are already included elsewhere on your profile.
Q: How do visitors to the website find my profile page?
A: Visitors to the website can search in different ways such as; filtering exhibitors or products by show sector, product category, A – Z, new, or keyword search. Therefore, the chances of your online profile being found are dramatically increased if you have tagged your company to the correct product categories, added keyword tags and uploaded your product images.
Exhibitors that enhance their online profile receive up to 10x more views that than those that don’t.
Q: When is the best time to upload content onto my online profile?
A: You should aim to upload content as soon as you can after you have received your Exhibitor Zone login details.
The exhibitor directory is open for buyers to view all year round, so the sooner you upload content, the more often you will get noticed and found by buyers and get networked via the range of contact options on your profile including; weblink, email, telephone, social networking, and most importantly, visiting you on your stand.
Q: Who should I contact if I have any questions about the Exhibitor Marketing Package?
A: If you have any queries about your online package, please contact our customer service team