One Extraordinary Day in Branded Content

BVE 2017

BCMA For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The paid for event brings together all the key players of the content business, from all areas of the industry and counts towards the Continuous Professional Development (CPD) in Advertising qualification.


  Price Inc. VAT
Standard £499.00 £598.80

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Confirmed speakers include

Peter Hopwood, Global Conference Host & MC

Peter HopwoodBorn in Watford (UK), Peter is a communications and presence coach, public speaking & pitch trainer, conference host running Hopwood Communications. Essentially, his strength lies in helping companies, professionals, startups and high performers to confidently communicate with impact. When Peter’s on stage presenting at conferences and events, he’s got that unique knack of keeping an audience entertained and informed – a role he enjoys immensely. His hosting skills are in high demand from Dubai to Amsterdam, Berlin to Shanghai – helping make conferences look, sound and feel great.


Andrew Canter Global CEO, Branded Content Marketing Association (BCMA)

Andrew CanterAndrew is Global CEO of the Branded Content Marketing Association (BCMA) and is amongst the leading practitioners in branded content. He has over twenty-five years’ experience working in marketing communications. 

The BCMA is the pre-eminent global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. 

He has been instrumental in developing the contentmonitor measurement and evaluation system that has been widely used by the industry. He has been responsible for spearheading the development and launching BCMA chapters across the world. 

Tim Bleakley, CEO, Ocean Outdoor

Tim Bleakley, CEO, Ocean OutdoorTim specialises in media brand building and turnarounds, with first hand experience of leading businesses through private equity consolidation and exit and leading large business units within blue chip corporates. Tim has held senior roles in TV, radio and outdoor including CBS Outdoor, Viacom and Emap Advertising. Tim led the Ocean Group through an MBO backed by LDC and LDC's equity sale in 2014 to Searchlight Capital.

Eleanor Thornton-Firkin, Head of Content and Creative Development, Ipsos Connect

Eleanor Thornton-Firkin, Head of Content and Creative Development, Ipsos ConnectEleanor Thornton-Firkin is Head of Creative and Content Development at Ipsos Connect. She is responsible for ensuring thought leadership in campaign development for Ipsos Mori. Over the last 18 months she has been working on updating approaches to nurture and measure Branded Content. 

The approach brings together Ipsos’ unique insight into audiences with it’s depth of experience in understanding the impact of communications.

Karen Stacey, CEO, Digital Cinema Media (DCM)

Karen Stacey, CEO, Digital Cinema Media (DCM)Karen Stacey joined Digital Cinema Media (DCM) in January 2015 as CEO, with a view to continue the transformation of cinema’s role in the modern media mix, advocating recent technological developments and the big screen’s everlasting ability to captivate audiences through its unique immersive and dynamic environment.  

The market leader in UK cinema advertising, DCM provides 2906 screens at 467 sites for advertisers and sells 80% of the cinema advertising market through exhibitors including ODEON, Cineworld, Vue, Picturehouse and many independent cinemas.

Prior to DCM, Karen worked in the media industry for over 25 years, holding senior positions at Bauer Media UK and Channel 4, working across all platforms including TV, radio, magazines and digital.

Karen is also a member of WACL, the Marketing Society and The Solus Club, which only opened its doors to women in 2013. Karen is a huge film lover and a fan of most sports, despite preferring to watch rather than taking part! Karen lives with her husband and 10 year old daughter in London.

Leah Davis, Head of Marketing - Team GB, British Olympic Association (BOA)

Leah Davis, Head of Marketing - Team GB, British Olympic Association (BOA)In her role as Head of Marketing for Team GB, Leah is responsible for the overall marketing strategy, which drives the marketing and brand communications, fan engagement strategy, supports commercial partnerships, licensing and athlete engagement.

This year her main focus has been on the Rio 2016 marketing campaign and on the Team GB branding strategy in the UK and Brazil. The Campaign for Rio 2016 was called ‘Bring on the Great’ and was developed with the objective to help inspire the GB athletes to extraordinary achievements at Rio 2016 by creating an outpouring of support for Team GB, leading up to and peaking at the Games in Rio. 

She started on the agency side of the marketing industry. Coming from agency side initially gaining great experience in a wide range of industries and accounts - from Guinness to Cadbury, Aga to Barbie there was always something to keep her interested! She was an Account Director at Ogilvy & Mather advertising in London for a number of years before deciding to get into an industry that she had a real passion for - sport. 

Scott Wilkinson, Head of VOOM, Brand, Acquisitions and Digital, Virgin Media Business

Scott Wilkinson

Scott is currently working from the inside at Virgin Media Business. He was responsible for launching VOOM, one of the most successful campaigns of all time for Virgin Media Business.

VOOM gives entrepreneurs the chance to pitch their ideas to Richard Branson and win a share of more than £1,000,000 in prizes. As Head of Brand, he is responsible for Brand development, awareness and engagement, LeadGen across all media and channels; Digital in it's entirety and content creation across the entire purchase cycle.

A serial entrepreneur himself, Scott launched Bordello a creative agency focused on creating ‘provocative content’ for brands. Prior to that he founded Design UK, a full service digital agency with a particular specialism in all things ecommerce. Before this he was Deputy Financial News Editor at The Mail on Sunday.

Neil Boorman, Content Strategy Director, Mother London

Neil Boorman
Neil leads creative and strategic content at Mother London. His guiding principle is to populate, never emulate, culture; a combination of inspired creativity, audience insight and rigorous strategy. During his time in advertising, Neil’s led creative content strategy for News UK, Vodafone, Tate, GSK, Volvo, Lucozade and Pantene at Grey, British Gas and O2 at VCCP and now Baileys and Ikea at Mother. Volvo Life Paint and Lucozade Conditions Zone won Lions at Cannes in 2015. In his previous life as a writer/ journalist, Neil edited fashion magazine Sleazenation, was a lifestyle columnist at The Guardian and wrote non-fiction books for Canongate and Harper Collins, which have been translated to twelve languages.



Abby Carvosso, Group MD, Advertising, Bauer Media

Abby Carvosso, Group MD, Advertising, Bauer MediaAbby Carvosso is Group Managing Director of Bauer Advertising, part of Bauer Media, which is the UK’s biggest and most influential multiplatform media brand network. Abby leads a commercial team of 200+ people, working across radio, print, digital and TV. Her remit is to provide Bauer’s commercial partners with compelling, creative, content-led advertising solutions across multiple brands and platforms. Abby has held a number of senior commercial, publishing and management roles at Bauer Media, including Head of Magazine & Digital Sales, then MD of Lifestyle and Advertising and latterly Group Managing Director, London Lifestyle, responsible for brands such as Empire, Heat, Grazia and Closer.
Her many and varied achievements include being launch Publisher of Grazia, the UK’s first weekly glossy. Grazia changed the UK magazine market forever, attracting an upscale audience and premium fashion and beauty advertisers to the weekly magazine market for the first time. More recently, Abby was instrumental in the launch of The Debrief, Bauer Media’s first digital-only brand.

Tom Curtis, Head of MediaCom Beyond Advertising 

Tom Curtis MediaComTom is Head of MediaCom Beyond Advertising UK at MediaCom, one the world’s largest media agencies. Based in London he heads a team of around 100 content specialists working across UK and international clients.

With nearly 20 years industry experience, Tom is in his 17th year at MediaCom. Starting as a planner, he then helped launch MediaCom’s first creative team over a decade ago, before becoming creative director and most recently Managing Partner and Head of MBA.

Passionate and candid about the positive role brands can play in the world, Tom likes a straight talking approach to the issues impacting our industry today and in the future.


Jane Christian, Head of Business Science, MediaCom

Jane Christian

Jane joined MediaCom in 2001 as a graduate in the Business Science team. Over the last 16 years she has risen through the ranks and has led the UK team of 35 since 2009. The UK team analyses the effectiveness of over £800m of media spend annually, working with some of the UK’s biggest advertisers to advise them on how to get maximum bang from their media buck. Jane has worked with a huge range of clients in that time including Direct Line Group, RBS, IKEA, Boots, GSK, Sky, Tesco, E.ON, Home Office, Moonpig, TUI and Thinkbox. In 2008 Jane was one of MediaWeek’s 30 under 30.

Andy Holland, Head or Production & Talent, Drum

Andy Holland

Andy Holland is Head of Production and Talent at London-based Drum, Omnicom Media Group’s content arm. He’s been working in the entertainment industry for 20+ years, and has been nominated for a Grammy. Twice. 
Andy joined Drum off the back of a 7-year entrepreneurial journey during which he founded JA digital, growing it into a multi-million pound production company. Andy has extensive experience in music, TV, digital and media; having worked as Head of Music for both Carlton and MTV Europe. Andy specializes in producing youth and music productions and before founding JA Digital, he developed and created a number of high-profile projects for brands including New Kings of Rock ‘n’ Roll, a music series for Carling; Debutantes for C4; and Live@IndigO2 for ITV. He has also taken the reigns as Music Producer on many well-known TV series, including The Word (C4), The Jo Whiley Show (C4) and Videotech for ITV. 
Andy delivers his best work when he blends creativity with business acumen, crafting bespoke teams to over-deliver the thing he is most passionate about: great content that connects people. 

Andy oversees all production and talent output at Drum and works closely delivering effective and innovative campaigns for clients such as McDonalds, Virgin Media, Hasbro, Walkers and Mondelez.

Adam Harris, Director of Custom Solutions in Europe, Twitch

Adam HarrisAdam Harris is the Director of Custom Solutions in Europe at Twitch. Adam is a commercial content specialist, bringing extensive multi-platform experience and leading award-winning creative departments. Adam has worked in branded content across a number of industries including Sport, Entertainment, News and Gaming. Prior to Twitch, Adam served as International Creative Director for Time Out where he established the company’s commercial content team in the UK and the US. Under Adam’s leadership his team’s have received many prestigious awards for the likes of Google, Samsung, Coca-Cola, Nokia, British Airways, and GSK.

Clare O’Brien, Head of Industry Programmes, IAB UK

Clare O'BrienClare O’Brien, Head of Industry Programmes at the IAB UK, is a marketing and PR practitioner with a background in publishing and digital media. As well as heading up IAB’s Search, Content & Native and Performance Marketing Councils, she help plan and support all Industry initiatives.

As a comms practitioner, she led the agency team that launched AOL in the UK and subsequently co-founded one of the very early Content Strategy Consultancies, CDA, focused on developing digital content frameworks. At the IAB she works with members to produce standards, events, research, training and education materials and industry guidance. Her digital practice work includes planning, producing, training and mentoring and her extensive client list included The BBC, BP, CIPD, Epson, TUI, P&G, Orange, RBS, Barclays, Innovene, and The King’s Fund.

James Hayr, Head of Sales for the group’s Commercial Partnerships team, Endemol Shine Group

James HayrJames Hayr joined Endemol Shine Group in January 2017 as Head of Sales for the group’s Commercial Partnerships team. Hayr oversees the brand relations responsibilities within Commercial Partnerships working closely with complementary divisions and specialisms both globally and within territories, identifying and linking global commercial brand partners and opportunities, growing the group’s overall branded content and content marketing business, boosting monetisation opportunities, and ultimately revenues, across the group’s non-linear content.

Multi-award-winning Content Strategist Hayr joined Endemol Shine Group from AOL where as Head of Branded Content he was instrumental in driving forward their brand integration across several owned platforms including The Huffington Post and AOL’s Originals video business. His previous experience includes roles with companies such as EMAP (Bauer), Conde Nast and Microsoft MSA.

Event Partners

Electric glue Oxford Brookes UniversityCreativePool LogoEdition Digital Logo

Global Living Brands Logo IAB IPA Marketing society

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What's on

  • ONE EXTRAORDINARY JOUNEY IN BRANDED CONTENT: Brought to you for the first time ever by the Branded Content Marketing Association.
  • CONNECTED MEDIA EUROPE: explore the technologies that enable audiences to interact with content across any device
  • VR EXPERIENCE: Check out the latest cutting edge content and join panel discussions featuring the most established content creators in the UK
  • STREAMING FORUM: Meet the game changers in content delivery, technology and monetisation



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