BVE 2018 - One Extraordinary Day in Branded Content

One Extraordinary Day in Branded Content

BVE 2017

BCMA For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The paid for event brings together all the key players of the content business, from all areas of the industry and counts towards the Continuous Professional Development (CPD) in Advertising qualification.

 

Agenda

9.00 Arrival/Refreshments

9.20 INTRODUCTION: Why, one extraordinary day? 

Peter Hopwood, Global Conference Host/MC
Andrew Canter, Global CEO, BCMA

9.30 A breakfast table chat with Sir Peter Bazelgette, interviewed by Gary Knight, Commercial Content Director, ITV

Sir Peter Bazalgette, Chairman, ITV
Gary Knight
, Commercial Content Director, ITV

10.00 WHY BRANDED CONTENT?: How is Branded Content born? What is the strategic journey that spawns a project whose outcome is Branded Content and marks the starting gun for all aspects of delivery?

Neil Boorman, Content Director, Mother London

10.30 WHERE DO IDEAS COME FROM?: What are the key principles in the creative process?

Sir John Hegarty, Creative founder BBH and Chairman of Electric Glue 

11.00 Refreshments

11.30 MAKING IT HAPPEN: Different approaches and different routes.

Panel session
Moderator: Andy Gulliman, Ex-Worldwide Film and Content Director, Saatchi & Saatchi, Founder, Gulliman Films
James Hayr, Head of Commercial Partnerships, Endemol Shine Group 
Andy Holland, Head of Production & Talent, Drum
Alastair Humphreys, Adventurer and Author

12.10 THE GIFT OF BRANDED CONTENT: Good content deserves to go all around. Description: Best practice of what works and what doesn’t.

Barbara Matijasic, Marketing Manager, Edition Digital

12.25 TOOLS OF THE TRADE: Highlights from BVE you can't miss.

Peter Hopwood, Global Conference Host/MC

12.30 Lunch 

Opportunity to visit the 330 exhibitors at BVE.

2.00 PLANNING FOR ROI: Driving business outcomes through branded content

Jane Christian, Head of Business Science, MediaCom & Tom Curtis, Managing Partner, Head of MediaCom Beyond Advertising

2.30 DISTRIBUTION: Great content needs to be seen! 

Panel session

Moderator: Clare O’Brien, Head of Industry Programmes, IAB UK
Tim Bleakley, CEO, Ocean Outdoor
Karen Stacey, CEO, Digital Cinema Media (DCM)
Abby Carvosso, Group MD, Advertising, Bauer Media
Adam Harris, Director of Custom Solutions, Europe, Twitch
Tim Mines (Spamfish)

3.10 Refreshments

3.30 MEASUREMENT: What did Branded Content do for my business?

Eleanor Thornton-Firkin, Head of Content and Creative Development, Ipsos Connect

4.00 CLIENTS: What is the future for Branded Content in your organisation?

Panel session
Moderator: Tom Curtis, Managing Partner, Head of MediaCom Beyond Advertising
Leah Davis, Head of Marketing - Team GB, British Olympic Association (BOA)
Scott Wilkinson, Head of VOOM, Brand, Acquisitions and Digital, Virgin Media Business,

4.30 Summary and close. 
Peter Hopwood, Global Conference Host/MC
Andrew Canter, Global CEO, BCMA

Download the agenda

Pricing

  Price Inc. VAT
Early bird (ending 22nd February) £374.25 £459.10
Standard £499.00 £598.80


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Confirmed speakers include

Spamfish (AKA Tim Mines)

Spanfish'Spamfish' is an English gamer and loves to stream video games! He started playing games around 1985 when he battled the twin-dang. A longstanding variety game broadcaster who has been entertaining his viewers on Twitch for over 3 years. Down to earth, charming and loads of fun, Spamfish is a true Twitch native who prides himself on viewer interaction.

Sir Peter Bazalgette

Spanfish

Sir Peter Bazalgette is Chairman, ITV and is currently leading an independent review into the UK’s creative industries as part of the Government’s new Industrial Strategy. Peter is also Chair of HM Government’s Holocaust Memorial Foundation and serves on the Advisory Boards of BBH and YouGov.

From 2013 until 2017 he was Chair of Arts Council England. He is the former President of the Royal Television Society and Chief Creative Officer of Endemol where he personally devised several internationally successful formats such as Ready Steady Cook and Ground Force. Peter’s book about the business of TV formats, Billion Dollar Game, was published in 2005, and in January 2017 he published The Empathy Instinct.

Adam Harris, Director of Custom Solutions in Europe, Twitch

Adam HarrisAdam Harris is the Director of Custom Solutions in Europe at Twitch. Adam is a commercial content specialist, bringing extensive multi-platform experience and leading award-winning creative departments. Adam has worked in branded content across a number of industries including Sport, Entertainment, News and Gaming. Prior to Twitch, Adam served as International Creative Director for Time Out where he established the company’s commercial content team in the UK and the US. Under Adam’s leadership his team’s have received many prestigious awards for the likes of Google, Samsung, Coca-Cola, Nokia, British Airways, and GSK.

Alastair Humphreys, Adventurer, Author and Blogger

AlastairAlastair Humphreys is a British Adventurer, Author and Blogger. Born and bred in the Yorkshire Dales near Malham, Alastair’s quest for adventure began young. Aged 8, he completed the 26 mile Yorkshire 3 Peaks challenge and since then has travelled through over 80 countries by bicycle, boat and on foot and spent over 4 years cycling round the world, a journey of 46,000 miles through 60 countries and 5 continents.

More recently, Alastair has walked across southern India, rowed across the Atlantic Ocean, run 6 marathons through the Sahara desert, completed a crossing of Iceland, and participated in an expedition in the Arctic, close to the magnetic North Pole. He has trekked 1000 miles across the Empty Quarter desert and 120 miles round the M25 – one of his pioneering Microadventures.

Alastair has written nine books, including the bestseller ‘Microadventures: Local Discoveries For Great Escapes’, which was published by Harper Collins in April 2014. His latest title ‘Grand Adventures’ in which he interviewed over 
80 leading lights in the worlds of adventure and exploration, hit the shelves in March 2016 to great critical acclaim. He is also the author of the successful children’s adventure book series, ‘The Boy Who Biked The World’. In the past year he has embarked on adventure collaborations with brands such as Cartier, Easyjet, GoPro, Haglofs, Victorinox, Vodafone and Wrangler, amongst others.

When not on his travels, Al lives in a small village in Kent with his wife and two young children.

Sir John Hegarty, Creative founder BBH and Chairman of Electric Glue 

Sir John HegartyJohn Hegarty has been central to the global advertising scene over six decades working with brands such as Levi's, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker.

He was a founding partner of Saatchi and Saatchi in 1970. He then helped start in 1973 the London office of TBWA as Creative Director.

He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Sao Paulo, Shanghai, Mumbai and Los Angeles.

John’s creative awards for Levi’s and Audi are numerous. He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. He was also invited to be an Honorary Fellow of The Marketing Society in the UK in recognition of his contribution to outstanding communication campaigns.

In 1996, John was appointed as a Trustee for The Design Museum, London and has been on the Board of Trustees ever since.

John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. In 2013 he was the honorary President of the Film Jury at the festival in its 60th year.

John wrote his first book ‘Hegarty on Advertising – Turning Intelligence into Magic’ in 2011 and his latest book "Hegarty on Creativity - there are no rules" was published last year.

In 2014 John helped set up the Garage in Soho an incubator company for disruptive business ideas.

In 2015, working with Aardman Animations, he created the first global goals cinema campaign for the UN’s Global Goals initiative; Project Everyone.

Andrew Canter Global CEO, Branded Content Marketing Association (BCMA)

Andrew CanterAndrew is Global CEO of the Branded Content Marketing Association (BCMA) and is amongst the leading practitioners in branded content. He has over twenty-five years’ experience working in marketing communications. 

The BCMA is the pre-eminent global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. 

He has been instrumental in developing the contentmonitor measurement and evaluation system that has been widely used by the industry. He has been responsible for spearheading the development and launching BCMA chapters across the world. 

Peter Hopwood, Global Conference Host & MC

Peter HopwoodBorn in Watford (UK), Peter is a communications and presence coach, public speaking & pitch trainer, conference host running Hopwood Communications. Essentially, his strength lies in helping companies, professionals, startups and high performers to confidently communicate with impact. When Peter’s on stage presenting at conferences and events, he’s got that unique knack of keeping an audience entertained and informed – a role he enjoys immensely. His hosting skills are in high demand from Dubai to Amsterdam, Berlin to Shanghai – helping make conferences look, sound and feel great.

Eleanor Thornton-Firkin, Head of Content and Creative Development, Ipsos Connect

Eleanor Thornton-Firkin, Head of Content and Creative Development, Ipsos ConnectEleanor Thornton-Firkin is Head of Creative and Content Development at Ipsos Connect. She is responsible for ensuring thought leadership in campaign development for Ipsos Mori. Over the last 18 months she has been working on updating approaches to nurture and measure Branded Content. 

The approach brings together Ipsos’ unique insight into audiences with it’s depth of experience in understanding the impact of communications.



 

Tim Bleakley, CEO, Ocean Outdoor

Tim Bleakley, CEO, Ocean OutdoorTim specialises in media brand building and turnarounds, with first hand experience of leading businesses through private equity consolidation and exit and leading large business units within blue chip corporates. Tim has held senior roles in TV, radio and outdoor including CBS Outdoor, Viacom and Emap Advertising. Tim led the Ocean Group through an MBO backed by LDC and LDC's equity sale in 2014 to Searchlight Capital.

 


 

Karen Stacey, CEO, Digital Cinema Media (DCM)

Karen Stacey, CEO, Digital Cinema Media (DCM)Karen Stacey joined Digital Cinema Media (DCM) in January 2015 as CEO, with a view to continue the transformation of cinema’s role in the modern media mix, advocating recent technological developments and the big screen’s everlasting ability to captivate audiences through its unique immersive and dynamic environment.  

The market leader in UK cinema advertising, DCM provides 2906 screens at 467 sites for advertisers and sells 80% of the cinema advertising market through exhibitors including ODEON, Cineworld, Vue, Picturehouse and many independent cinemas.

Prior to DCM, Karen worked in the media industry for over 25 years, holding senior positions at Bauer Media UK and Channel 4, working across all platforms including TV, radio, magazines and digital.

Karen is also a member of WACL, the Marketing Society and The Solus Club, which only opened its doors to women in 2013. Karen is a huge film lover and a fan of most sports, despite preferring to watch rather than taking part! Karen lives with her husband and 10 year old daughter in London.

Leah Davis, Head of Marketing - Team GB, British Olympic Association (BOA)

Leah Davis, Head of Marketing - Team GB, British Olympic Association (BOA)In her role as Head of Marketing for Team GB, Leah is responsible for the overall marketing strategy, which drives the marketing and brand communications, fan engagement strategy, supports commercial partnerships, licensing and athlete engagement.

This year her main focus has been on the Rio 2016 marketing campaign and on the Team GB branding strategy in the UK and Brazil. The Campaign for Rio 2016 was called ‘Bring on the Great’ and was developed with the objective to help inspire the GB athletes to extraordinary achievements at Rio 2016 by creating an outpouring of support for Team GB, leading up to and peaking at the Games in Rio. 

She started on the agency side of the marketing industry. Coming from agency side initially gaining great experience in a wide range of industries and accounts - from Guinness to Cadbury, Aga to Barbie there was always something to keep her interested! She was an Account Director at Ogilvy & Mather advertising in London for a number of years before deciding to get into an industry that she had a real passion for - sport. 

Neil Boorman, Content Strategy Director, Mother London

Neil Boorman
Neil leads creative and strategic content at Mother London. His guiding principle is to populate, never emulate, culture; a combination of inspired creativity, audience insight and rigorous strategy. During his time in advertising, Neil’s led creative content strategy for News UK, Vodafone, Tate, GSK, Volvo, Lucozade and Pantene at Grey, British Gas and O2 at VCCP and now Baileys and Ikea at Mother. Volvo Life Paint and Lucozade Conditions Zone won Lions at Cannes in 2015. In his previous life as a writer/ journalist, Neil edited fashion magazine Sleazenation, was a lifestyle columnist at The Guardian and wrote non-fiction books for Canongate and Harper Collins, which have been translated to twelve languages.

Abby Carvosso, Group MD, Advertising, Bauer Media

Abby Carvosso, Group MD, Advertising, Bauer MediaAbby Carvosso is Group Managing Director of Bauer Advertising, part of Bauer Media, which is the UK’s biggest and most influential multiplatform media brand network. Abby leads a commercial team of 200+ people, working across radio, print, digital and TV. Her remit is to provide Bauer’s commercial partners with compelling, creative, content-led advertising solutions across multiple brands and platforms. Abby has held a number of senior commercial, publishing and management roles at Bauer Media, including Head of Magazine & Digital Sales, then MD of Lifestyle and Advertising and latterly Group Managing Director, London Lifestyle, responsible for brands such as Empire, Heat, Grazia and Closer.
 
Her many and varied achievements include being launch Publisher of Grazia, the UK’s first weekly glossy. Grazia changed the UK magazine market forever, attracting an upscale audience and premium fashion and beauty advertisers to the weekly magazine market for the first time. More recently, Abby was instrumental in the launch of The Debrief, Bauer Media’s first digital-only brand.
 


 

Tom Curtis, Head of MediaCom Beyond Advertising 

Tom Curtis MediaComTom is Head of MediaCom Beyond Advertising UK at MediaCom, one the world’s largest media agencies. Based in London he heads a team of around 100 content specialists working across UK and international clients.

With nearly 20 years industry experience, Tom is in his 17th year at MediaCom. Starting as a planner, he then helped launch MediaCom’s first creative team over a decade ago, before becoming creative director and most recently Managing Partner and Head of MBA.

Passionate and candid about the positive role brands can play in the world, Tom likes a straight talking approach to the issues impacting our industry today and in the future.
 




 

Scott Wilkinson, Head of VOOM, Brand, Acquisitions and Digital, Virgin Media Business

Scott Wilkinson

Scott is currently working from the inside at Virgin Media Business. He was responsible for launching VOOM, one of the most successful campaigns of all time for Virgin Media Business.

VOOM gives entrepreneurs the chance to pitch their ideas to Richard Branson and win a share of more than £1,000,000 in prizes. As Head of Brand, he is responsible for Brand development, awareness and engagement, LeadGen across all media and channels; Digital in it's entirety and content creation across the entire purchase cycle.

A serial entrepreneur himself, Scott launched Bordello a creative agency focused on creating ‘provocative content’ for brands. Prior to that he founded Design UK, a full service digital agency with a particular specialism in all things ecommerce. Before this he was Deputy Financial News Editor at The Mail on Sunday.

Andy Holland, Head of Production & Talent, Drum

Andy Holland

Andy Holland is Head of Production and Talent at London-based Drum, Omnicom Media Group’s content arm. He’s been working in the entertainment industry for 20+ years, and has been nominated for a Grammy. Twice. 
 
Andy joined Drum off the back of a 7-year entrepreneurial journey during which he founded JA digital, growing it into a multi-million pound production company. Andy has extensive experience in music, TV, digital and media; having worked as Head of Music for both Carlton and MTV Europe. Andy specializes in producing youth and music productions and before founding JA Digital, he developed and created a number of high-profile projects for brands including New Kings of Rock ‘n’ Roll, a music series for Carling; Debutantes for C4; and Live@IndigO2 for ITV. He has also taken the reigns as Music Producer on many well-known TV series, including The Word (C4), The Jo Whiley Show (C4) and Videotech for ITV. 
 
Andy delivers his best work when he blends creativity with business acumen, crafting bespoke teams to over-deliver the thing he is most passionate about: great content that connects people. 

Andy oversees all production and talent output at Drum and works closely delivering effective and innovative campaigns for clients such as Virgin Media, Hasbro, Walkers and Mondelez.

Jane Christian, Head of Business Science, MediaCom

Jane Christian

Jane joined MediaCom in 2001 as a graduate in the Business Science team. Over the last 16 years she has risen through the ranks and has led the UK team of 35 since 2009. The UK team analyses the effectiveness of over £800m of media spend annually, working with some of the UK’s biggest advertisers to advise them on how to get maximum bang from their media buck. Jane has worked with a huge range of clients in that time including Direct Line Group, RBS, IKEA, Boots, GSK, Sky, Tesco, E.ON, Home Office, Moonpig, TUI and Thinkbox. In 2008 Jane was one of MediaWeek’s 30 under 30.

 

 

Clare O’Brien, Head of Industry Programmes, IAB UK

Clare O'BrienClare O’Brien, Head of Industry Programmes at the IAB UK, is a marketing and PR practitioner with a background in publishing and digital media. As well as heading up IAB’s Search, Content & Native and Performance Marketing Councils, she help plan and support all Industry initiatives.

As a comms practitioner, she led the agency team that launched AOL in the UK and subsequently co-founded one of the very early Content Strategy Consultancies, CDA, focused on developing digital content frameworks. At the IAB she works with members to produce standards, events, research, training and education materials and industry guidance. Her digital practice work includes planning, producing, training and mentoring and her extensive client list included The BBC, BP, CIPD, Epson, TUI, P&G, Orange, RBS, Barclays, Innovene, and The King’s Fund.
 

James Hayr, Head of Sales for the group’s Commercial Partnerships team, Endemol Shine Group

James HayrJames Hayr joined Endemol Shine Group in January 2017 as Head of Sales for the group’s Commercial Partnerships team. Hayr oversees the brand relations responsibilities within Commercial Partnerships working closely with complementary divisions and specialisms both globally and within territories, identifying and linking global commercial brand partners and opportunities, growing the group’s overall branded content and content marketing business, boosting monetisation opportunities, and ultimately revenues, across the group’s non-linear content.

Multi-award-winning Content Strategist Hayr joined Endemol Shine Group from AOL where as Head of Branded Content he was instrumental in driving forward their brand integration across several owned platforms including The Huffington Post and AOL’s Originals video business. His previous experience includes roles with companies such as EMAP (Bauer), Conde Nast and Microsoft MSA.

Andy Gulliman, Ex-Worldwide Film and Content Director, Saatchi & Saatchi, Founder, Gulliman Films

andyAndy has recently launched his own production company, Gulliman Films, revitalising the film company, with the same name founded by his Grandfather.

Prior to this Andy was the Worldwide Film and Content Director at Saatchi & Saatchi overseeing excellence in broadcast across the Network and championing end-to-end creativity by connecting the production departments and ensuring global production knowledge.

He joined the Saatchi & Saatchi Worldwide team and the Worldwide Creative Board in 2014 after spending 10 years as Executive Broadcast Director of the London office.

Before joining Saatchi & Saatchi Andy had a short stint at RSA Films and a longer stint at BBH where he produced multi-award-winning campaigns for Levi’s including ‘Twist’ and ‘Odyssey’ and the Xbox launch films ‘Mosquito’ and ‘Champagne’.

AMV gave Andy the first break as Agency Producer and the experience of working with Spike Jonze on the Wrangler Jeans Rodeo Riders Campaign.

Andy has producer credit on a host of awards including a Black Pencil at the D&AD Awards and Golds at Cannes and Golds at the BTAA and Grand Prix from the Art Directors Club of Europe.

He lives in London with his wife and is treated like a ‘runner’ by his three children.

Gary Knight, Commercial Content Director, ITV

Gary Knight

Gary Knight has spent over 30 years working in commercial television.

He joined London Weekend TV in 1978 in the airtime sales division and became Executive Sales Director at Granada in 1994. 

In 1998 he set up a Commercial Enterprises division at Granada which focused on developing revenue streams across the company’s programme brands and encouraged advertisers to investigate ‘beyond the spot’ opportunities.

In 2004 he was appointed to run ITV’s Sponsorship & Branded Content unit as well as managing the company’s interests in the Irish Broadcaster, TV3, and their assets in the cable and satellite broadcaster, Granada Sky Broadcasting.

He became ITV’s Brand Partnerships Director in October 2005, and then Branded Entertainment and Digital Sales Director in March 2010. 

Gary has recently been appointed ITV’s Commercial Content Director. His unit is responsible for all Broadcast Sponsorship, Online, Interactive, Mobile, Broadband and Product Placement; trading with advertisers and their agencies, as well as being the main contact between the commercial team and ITV Studios.

Event Partners

Electric glue  Oxford Brookes UniversityBFFCreativePool LogoEdition Digital Logo Endemol shine group

Global Living Brands Logo IAB IPA Marketing societywolfsong

Media Partners

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What's on

  • ONE EXTRAORDINARY JOURNEY IN BRANDED CONTENT: Brought to you for the first time ever by the Branded Content Marketing Association.
  • CONNECTED MEDIA EUROPE: explore the technologies that enable audiences to interact with content across any device
  • VR EXPERIENCE: Check out the latest cutting edge content and join panel discussions featuring the most established content creators in the UK
  • STREAMING FORUM: Meet the game changers in content delivery, technology and monetisation

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BVE MEETING SERVICE

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